Richard Robbins

Richard Robbins Business Coach, Author, Speaker and CEO of RRI... one of North America's leading real estate sales t Richard Robbins International Inc.
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(RRI) has been providing leading-edge sales and business training solutions to real estate agents and leaders at all levels since 1998. Our programs are delivered to countless customers worldwide through three primary channels – products (online and offline), events and customized coaching.

Sometime back in January you wrote something down. Maybe it was a goal, a number, or a version of yourself you were goin...
09/01/2026

Sometime back in January you wrote something down. Maybe it was a goal, a number, or a version of yourself you were going to meet by December.

Then life happened. You got caught up with clients, deadlines, birthdays, summer, bad weeks and the good weeks.

And now it’s September and the temptation many people may feel is to write off the rest of the year.

But you still have a third of the year in your hands. 122 days is more than enough time to accomplish all the things you set out to do in January.

Four months to go. You aren’t starting over, you’re just starting again.

You are my everything. ❤️Happy Birthday, babe. I love you.
08/31/2026

You are my everything. ❤️

Happy Birthday, babe. I love you.

08/28/2026

I tell agents today that they almost need a psychology degree, or at least the instincts of one.
Sellers are adjusting to new price realities. Buyers are trying to figure out if now is the right time. There’s real emotional weight in almost every conversation right now, and I believe the ability to navigate that well is quickly becoming one of the most important skills in this business.
The mistake I see most agents make is leading with logic. A seller emotionally attached to their price doesn’t need a market report first. They need to feel understood. Something as simple as acknowledging how they feel, genuinely, before presenting the data, changes the entire conversation. Empathy first, logic second.
Once a client feels heard, they actually listen. Skip that step, and even the best logic falls flat.
The strongest agents right now aren’t the ones with the most data. They’re the ones who know how to listen first.
What’s one way you’ve handled a tough pricing conversation lately?

08/27/2026

Anyone else feel like clients are ghosting them? They’re probably not. The follow up just isn’t landing.

“Let me know if there’s anything I can do” feels like follow up. It isn’t. It’s a comment, not a call to action, and comments don’t get responses. In a world where people are buried in texts and emails they can’t possibly answer all of, an open-ended FYI is easy to scroll past without a second thought.

Real follow up gives something of value and pairs it with a specific question. Sent a new listing? Point out the large kitchen and ask if that’s what they’re looking for. Small shift, completely different result. Now there’s something to respond to. Now there’s engagement. Now there’s a read on where they actually stand, instead of silence getting mistaken for disinterest.

This is a skill that’s genuinely missing in today’s market. Agents don’t need to be salesy. They need to be specific.

What’s one call to action you’ve used that actually got a response?

08/26/2026

Don’t lie. You’ve thought about it too.

08/24/2026

No trade deal. 🇨🇦

So what happens to the Canadian real estate market now?

That’s the question your buyers and sellers are going to bring to you this week and as a real estate agent it’s your job to guide them through it all.

There are two very different paths the market can take from here, and they pull in opposite directions. One pushes interest rates up. One pulls them down. Nobody knows for certain which one wins, and anyone telling you they do is guessing.

Your job is to lay out the possibilities so clearly that your client can make the most educated, informed decision they possibly can. That is the difference between a salesperson and a trusted advisor.

I’m interested to know what your thoughts on this trade war is. Drop it in the comments.

This is Sue Robbins motivation. She thinks I have the powers of the gods to keep her away from her grandkids 😂 Who actua...
08/24/2026

This is Sue Robbins motivation. She thinks I have the powers of the gods to keep her away from her grandkids 😂

Who actually thinks I could keep her away from them when she loves those kids more than me?

Bet on yourself this week. Believe in yourself and master your mindset. Happy Monday.
08/24/2026

Bet on yourself this week. Believe in yourself and master your mindset. Happy Monday.

08/21/2026

I tell agents this all the time: if you want to be successful, prospect between 9 and 12. Not at night. In the morning.

I know the instinct. People are home in the evening, more relaxed, maybe more willing to talk. But here’s the problem. Prospecting is one of the hardest things you’ll do all day, and anything hard requires discipline and willpower. Both of those run on energy, and your energy is highest first thing in the morning.

Think about it. How often have you planned something for the morning and actually done it, versus planning it for the afternoon and watching it slip? As the day wears on, energy drops, and willpower drops right along with it.

So even though a night call might feel like it could go deeper, I’d rather you have a good conversation that actually happens than a great one that never does. Whatever’s hardest for you, whether it’s prospecting, a workout, or a tough conversation you’ve been avoiding, do it first. While your energy is still on your side.

When do you do your prospecting, and has it made a difference?

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5 George Street
Markham, ON
L3P2R6

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Tuesday 8:30am - 5pm
Wednesday 8:30am - 5pm
Thursday 8:30am - 5pm
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