08/17/2026
Can we all admit something?
Every custom home is starting to look like it belongs to the same family.
White oak.
White walls.
Black windows.
Quartz with soft grey veining.
Repeat.
Don't get me wrong, there's nothing wrong with any of those choices. I've used every one of them in the right project.
But somewhere along the way, we've started confusing timeless with identical.
When I walk into a home, I don't want to be impressed by how closely it resembles the latest trend.
I want to leave with a sense of who lives there.
The books on the shelves.
The art they've collected.
The colour they weren't afraid to use.
The piece of furniture with a story behind it.
Those are the things that make a house memorable.
Maybe the goal shouldn't be designing a home that everyone will love.
Maybe the goal should be designing a home that feels unmistakably like you.
I'm curious... do you think homes are becoming too similar, or do you prefer the clean, timeless look that's everywhere right now?