13/08/2026
🏙️ Finding the right buyer made the difference.
Selling a property isn’t always about generating more interest — sometimes, it’s about reaching the buyer who truly understands its value.
For this three-bedroom apartment on the 40th floor of Pan Peninsula, the challenge was a significant annual service charge of approximately £30,000. Despite panoramic London views, generous living space and premium facilities, this remained a sticking point for many prospective buyers.
We repositioned the property around its value and lifestyle, focusing on buyers who would genuinely appreciate the building’s amenities and highlighting how the attractive purchase price could offset several years of service charges.
🔑 The result? We secured the right buyer, completed the sale for the overseas owner and received positive feedback from our client following completion.
Another reminder that the right strategy — and the right buyer — can change the outcome.
📲 Thinking of selling a property in London? Get in touch with the AZ Real Estate team.