Justin Lucas Group

05/18/2026

🚨 CLOSED in Lincoln Park 🚨

This one feels extra good.

My buyers were up against competing offers, but we came in with the right strategy, moved FAST, and got it done before the open house even happened!

Which means:
❌ Less competition
✅ Stronger position
✅ Under appraised value
✅ Very happy buyers

In this market, wins like this don’t happen by accident.

Timing. Strategy. Negotiation. Ex*****on.

Huge congratulations to my clients on locking down an incredible Lincoln Park home.

And special shout out to the amazing agent that choose our offer .realestate it was a pleasure working with you and I look forward to our next deal together!

05/12/2026

PSA: sellers, please keep your utilities on through the closing.

And buyers, start utilities in your name for the day of closing.

05/08/2026

235 North Whitaker Street, Unit 30 is officially SOLD and closed today.

What makes this sale especially interesting is that this property was never truly on the full market.

Before going live, we focused on preparation. We decluttered, cleaned, added light staging, and brought in professional photography and video to showcase the home the right way. We also created 3D tours and floor plans so buyers could fully experience the property online.

Then we listed the property as Coming Soon.

In Michigan, Coming Soon status means no in person showings are allowed. No open houses. No private tours. Not even FaceTime walkthroughs.

Yet because the marketing materials were strong and the presentation was intentional, buyers felt confident enough to act quickly.

The result:
3 sight unseen offers
Closed today for $56,000 over asking price

This is a reminder that presentation matters. Strategy matters. And buyers are absolutely willing to make bold decisions when they feel informed and confident.

Congratulations to my sellers on an incredible result.

05/08/2026

04/26/2026

This is how I market real estate in the Midwest.

It’s not just about the home, it’s about the lifestyle people are actually buying.

From beach days in New Buffalo to nights out and a few local favorites like Stray Dog, David’s Deli, Post Boy, and Angela’s Provisions, this is what future buyers need to feel before they ever step inside the property.

Anyone can list a home. Very few can create demand.

My approach is simple. Story first. Lifestyle second. Property third.

That’s how you stand out. That’s how you sell faster. That’s how you sell for more.

If you want your property marketed at a different level, let’s talk.

04/23/2026

Coming Soon. No in-person showings. No FaceTime tours.

Just photos, a 3D virtual tour, a floor plan, and three offers.

Oh, and lemons.

My seller joked that every listing agent adds lemons to their photos. She was right. I do. But I figured if we’re doing lemons, we’re doing lemons all the way. So when the camera turned the corner to reveal the kitchen… I was juggling them.

In Michigan, when a property is in “Coming Soon” status, No showings are allowed. The marketing had to work harder than ever. And it did. Three sight-unseen offers before we ever went live.

From a bright Spring morning to a golden Southwest Michigan sunset, this one was a joy to bring to market.

If you’re thinking about selling, let’s talk. I’ll even bring the 🍋

235 N. Whittaker St. #30, New Buffalo, MI 49117

04/21/2026

📣 Just(in) Listed

Experience elevated Gold Coast living in this stunning 15th-floor 2 bed, 2 bath condo, ideally situated on picturesque Bellevue Place, just moments from Oak Street Beach and the energy of Rush Street. This spacious residence features a generous primary suite complete with a luxurious ensuite bath and multiple closets. The sleek galley kitchen is both stylish and functional, while floor-to-ceiling windows showcase breathtaking city views and fill the space with natural light. An in-unit washer and dryer add everyday convenience. Full-service amenities including a 24-hour doorman, fitness center, library, rooftop deck, and valet garage parking allow seamless city living.

📍50 E. Bellevue Place #1504
🛌 2 bedrooms
🛁 2 bathrooms
🚗 valet garage parking
💰 $525,000

Open Houses
Sat. 4/25 from 12noon - 2pm
Sun. 4/26 from 11am - 1pm

04/17/2026

RARE OPPORTUNITY - SHORT TERM RENTALS ALLOWED! Beautiful 2bd/2ba with open concept living, dining, kitchen anchored by a cozy gas fireplace and private balcony. The bathrooms are elegantly designed with natural slate tile and granite-topped vanities. Ample storage is provided with a walk-in closet, separate utility / laundry room, and an owners closet - perfect for managing your rental. BridgeWater Place offers an exceptional lifestyle with a state-of-the-art fitness center, both indoor and outdoor pools, grass backyard / dog run, and a rooftop terrace overlooking the New Buffalo Harbor and Lake Michigan. You are not going to believe the sunset views - you must come see for yourself. The location is unmatched; down the street from the beach, marina, parks, next door to stray dog, post boy, & Angela’s Provisions. This condo is also around the corner from the Amtrak station - offering high-speed service to Chicago. Includes 1 garage parking space.

04/14/2026

Six years ago, I was swimming in Lake Michigan in New Buffalo and struck up a conversation with a couple playing fetch with their dog. 🐾

No phones.
No pen.
Just a great conversation and a few memorable details.

I remembered where he worked, found him on LinkedIn later, and reached out.

That moment turned into a friendship and eventually the opportunity to help them buy their home at 3834 N Drake.

In that home, they welcomed their first son and built a beautiful chapter of their lives.

When it was time for their next move, I was incredibly honored they trusted me again.

We planned ahead. We took photos months in advance, created pre-market exposure, and had just ONE day of showings.

➡️ 3 offers
➡️ Closed $75,000 over asking

More than anything, I’m grateful.

Grateful for the trust.
Grateful for the relationship.
Grateful for moments that start in the most unexpected ways.

This is why I love what I do. ❤️

03/19/2026

Quiet prep. Loud results.

This one started five years ago… in Lake Michigan.

I struck up a conversation with a couple while swimming off the shores of New Buffalo. Somehow real estate came up, and they casually mentioned they were thinking about buying in Chicago. No phone, no pen, just a name, a workplace (the Groupon building), and a hint about a company tied to a Twitter founder.

That was enough.

A little digging, a LinkedIn message, and we were off. We ended up winning them a home in a competitive multiple-offer situation.

And we stayed in touch.

Fast forward to 2025 — they reached out with a new plan: moving to Michigan to be closer to family. This time, we did it differently.

We planned.

We shot photos in the fall while everything was still alive and vibrant. They moved out. We cleaned, staged, and quietly marketed the home on a private network for a week to build demand before ever going live.

Then we launched.

One day on market.
15 showings.
3 offers.
Accepted one.

Zero open houses.

Under contract.

This is what happens when you don’t rush the process — you design it.

- Justin Lucas