Keith Goad Chicago Real Estate

Keith Goad Chicago Real Estate Chicago Real Estate. Whether you are looking for a hip loft space, historic home, or new modern high-rise digs, you’ve come to the right place.

As a historic property preservationist with more than 16 years of experience in luxury real estate consulting and entrepreneurship, I bring a unique and experiential perspective to my business. My client base is as diverse as the properties I represent, and my experience in the luxury, new construction, condominium, co-op, single-family, vintage, and historic property markets throughout Chicagolan

d provides a strong knowledge base to my clients. I am consistently ranked among the Chicago's top-producing brokers. Whether you're looking for a luxurious loft, a vintage Victorian, or a hip high-rise pad, you can count on me and my team to develop dynamic strategies totally suited to you and your needs.

These c. 1889 floors had seen things — layers of wear, and years of “make it work” fixes… including patches made from ol...
06/17/2026

These c. 1889 floors had seen things — layers of wear, and years of “make it work” fixes… including patches made from old soup cans. 🥫

I decided to lean into the chaos and give them a second life with paint and lots of patience. The pine wasn’t great, but that’s part of owning an old house. You uncover history one layer at a time. Sand, patch, paint, repeat.

It wasn’t perfect, but that’s kind of the point. Old homes tell stories — and this floor probably had a few wild ones. Damn, I loved that house.

06/14/2026

❤️🧡💛💚💙💜My neighborhood! It’s a community built on courage, authenticity, and pride. A place where we can be ourselves, love openly, and lift each other up. Proud to call this vibrant, resilient LGBTQ+ neighborhood home. 🌈❤️

06/13/2026

At first glance, you notice the architecture. But it’s the details that reveal the genius.

Designed in 1901 by Howard Van Doren Shaw, Thornycote at 215 Prospect Avenue is filled with thoughtful moments that reward a closer look—beautifully proportioned millwork, handcrafted details, leaded glass, built-in cabinetry, fireplaces that anchor each room, and plenty of surprises! Even the pathways and gardens were designed as part of the experience.

Great architecture isn’t about excess. It’s about intention.

The smallest details often tell the biggest story—and after 125 years, this home is still telling it beautifully.

ART! We finally installed this beautiful piece we purchased from .art03 in San Jose del Cabo in January. We walked dire...
05/14/2026

ART! We finally installed this beautiful piece we purchased from .art03 in San Jose del Cabo in January. We walked directly to this piece the second we got to the fair. 💜

05/13/2026

🔥My new listing sold quickly because buyers didn’t just see the space—they felt it. That’s the power of real-life staging. Great staging creates an emotional connection, helps buyers understand scale and function, and makes a property feel aspirational yet attainable. Strategic staging isn’t fluff—it’s marketing. And when done right, it can mean faster offers, stronger competition, and the best possible price. 🛋️ Home. Life. Style.

05/11/2026

🏆One open house. 23 visitors. 4 offers.
4646 N Greenview #10 didn’t just sell—it connected with exactly the right buyers. And the best part? Knowing they’ll absolutely love this home and this neighborhood as much as the sellers did.💙

The right pricing. Strategic marketing. A little urgency. A lot of experience!

05/03/2026

Camp fire cooking at home! 🏕️🔥🌭

That shirt. You know the one. I’ve had this one for 21 years. Half my life😉 As much as I love it, I’m wearing it less a...
04/23/2026

That shirt. You know the one. I’ve had this one for 21 years. Half my life😉 As much as I love it, I’m wearing it less and less because it’s falling apart, and I want to keep it forever.

04/23/2026

We sent a letter to the (very difficult) buyers broker and attorney requesting a response by noon yesterday - with more than 24 hours notice, TYVM. Receipt of letter was acknowledged. No response by noon. I called, texted, and emailed and still no response. At 5:30pm I got a frantic call from her all undone that the contract was terminated and we went with another offer (there were 5). That’s client advocacy.

Address

980 N Michigan Avenue
Chicago, IL
60611

Opening Hours

Monday 9am - 7pm
Tuesday 9am - 7pm
Wednesday 9am - 7pm
Thursday 9am - 7pm
Saturday 10am - 5pm
Sunday 10am - 4pm

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