09/12/2026
A new listing status is now live in Washington, and it gives sellers more flexibility before a home officially hits the market.
It’s called First Look, and here’s the simple version: a seller can publicly market a home for up to 21 days while preparing for its Active launch. During that time, every First Look listing is still entered into Northwest MLS and visible to all 30,000+ member brokers, so buyers are not limited to one real estate company’s private network.
Sellers also get to make a few important choices during that preview period. They can allow showings or wait until the home becomes Active. They can also decide whether the property appears on IDX websites, which is simply the system that allows MLS listings to appear on participating public real estate websites, or use a more selective public marketing approach instead.
For buyers, the key takeaway is this: a home may be available through your broker before you see it on the public real estate sites you regularly browse.
For sellers, First Look creates more control around timing, preparation, showings, and early exposure without removing the property from the broader broker marketplace.
It’s a meaningful change, and one more reason it helps to have a broker who understands how the different listing statuses work and how they may affect your strategy.
If you’re buying or selling in Seattle, Kirkland, Bellevue, or the greater Eastside, we’re happy to explain how First Look may affect your strategy.
Updated listing rules expand flexibility for home sellers while preserving an open and comprehensive marketplace Northwest Multiple Listing Service (NWMLS), the premier broker-owned multiple listing service in the Pacific Northwest, today announced updated listing options designed to further expand....