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KWPrior Realtor

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KWPrior Realtor

Your Arizona Relocation Specialist and guide to AZ living. 😎 Whether you're buying or selling, I provide expert guidance every step of the way.
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As a dedicated Realtor based in Gilbert, Arizona, I specialize in helping growing families upsize their homes with ease. With extensive local expertise in the East Valley, especially Chandler, Mesa and Gilbert, I make your real estate journey stress-free and transparent. Leveraging my background in sales, marketing, social media, and negotiation, I offer personalized solutions for families looking for more space. Let’s work together to find the perfect home for your growing needs.

09/01/2026

Fiesta Mall was basically the soundtrack to my teenage years.

If you grew up in the East Valley in the ‘90s, you KNOW.

5-7-9. Musicland. KB Toys. Wandering around the mall for absolutely no reason. Meeting your friends there because...where else were we going to go?

So it’s still a little wild to me that the entire thing is gone.

And what’s being proposed for that land now is even wilder.

The 80-acre site at Southern and Alma School could eventually become the Palo District, a $2.5 BILLION redevelopment.

And we’re not talking about another shopping center.

Current plans call for a 25,000-seat enclosed soccer stadium, two hotels, housing, restaurants, retail, offices and a $100 million women’s health and sports campus.

The developers are also trying to bring a professional women’s soccer team to Mesa.

And before somebody comes for me in the comments:

No, Mesa has NOT officially been awarded an NWSL team.

The city has approved a development agreement for the site, but a project this massive still has plenty of hurdles before everything you see in the renderings becomes reality.

And judging by the comments on my last Fiesta Mall post, some of you would rather they just rebuild the mall.

Trust me, I get it.

I spent a ridiculous amount of my youth there.

But I’ve also lived here long enough to watch places I knew as a kid disappear and become something completely different.

And honestly? That’s one of the most fascinating things about living in the Valley right now.

What would YOU put on the old Fiesta Mall site if you had the final say?

📣 Sound off.

👋 Hi, I’m Kelly Wilson-Prior with Mister Rogers Homes at West USA Realty. I’m a Gilbert Mom, REALTOR® & Relocation Specialist and your guide to Arizona living.

Follow me — I’ll help you find home here.

09/01/2026

A $700K budget can buy you five VERY different lives in the East Valley.

And if I were relocating here, I wouldn’t spend it the same way in every city.

Gilbert? Absolutely on my list.

Especially if I wanted established neighborhoods, great parks, restaurants nearby and suburbia that doesn’t feel too sleepy.

But $700K may not stretch as far as some out-of-state buyers expect. In the most popular neighborhoods, you might be choosing between the updated house, the bigger lot and the pool.

You’re probably not getting all three.

Chandler? Also a yes.

If I were regularly commuting to Tempe, Phoenix or the airport, I might actually choose Chandler OVER Gilbert.

Queen Creek?

This is where I’d look if getting more house for my money mattered most.

Newer construction. Bigger floorplans. Beautiful communities.

But before buying, I’m testing that commute at 5 PM. Queen Creek is growing quickly, and traffic can be a very real tradeoff.

I don’t care how pretty the kitchen is.

Mesa?

Don’t sleep on it.

Mesa is enormous, so ruling out the entire city based on the name alone doesn’t make much sense to me. There are pockets of Mesa I’d choose over plenty of more expensive ZIP codes.

And Scottsdale?

I love Scottsdale. It’s one of my favorites.

But I wouldn’t automatically choose it just because the address sounds impressive. At $700K, you may compromise on size, condition, the yard or even the garage.

Depending on my priorities, I’d rather own a house I LOVE somewhere else than settle just to say I live in Scottsdale.

That’s the part Zillow can’t solve for you.

The question isn’t just, “Where can I afford to live?”

It’s, “What do I want my Tuesday afternoon to look like?”

Because THAT is what you’re really buying.

Give me your budget and top three non-negotiables in the comments. I’ll tell you where I’d start looking.

👋 Hi, I’m Kelly Wilson-Prior with Mister Rogers Homes at West USA Realty. I’m a Gilbert Mom, REALTOR® & Relocation Specialist and your guide to Arizona living.

Follow me — I’ll help you find home here.

09/01/2026

I probably shouldn’t say this…

Especially as a real estate professional, but Phoenix is NOT for everyone.

I’ve lived here since I was 4, and there are absolutely people I would tell to think twice before packing the U-Haul.

1️⃣ You need four actual seasons

And no, “hot, hotter, still hot and finally nice” does not count.

If crisp fall weather wearing boots and a sweater and a white Christmas are non-negotiable, you’re probably going to miss them here.

2️⃣ You hate driving

There are walkable pockets I LOVE, but Metro Phoenix is huge. Your friend can live “in Phoenix” and somehow be 47 minutes away.

3️⃣ You think you’re moving here because Arizona is cheap

I would’ve agreed with you 10 or 15 years ago.

Not anymore.

There are still plenty of reasons the math can work for someone moving here, but Phoenix isn’t the bargain it used to be.

4️⃣ You genuinely cannot stand extreme heat

I’m not going to give you the Realtor version and tell you “you get used to it.”

I’ve been here basically my entire life.

115° still sucks.

You learn how to live around it. You park in the shade. You do things earlier. You stop questioning why every parking lot has covered spaces.

But July is July.

5️⃣ You want every neighborhood to feel urban and walkable

They don’t.

Phoenix is VERY suburban.

That’s exactly what a lot of people love about it. Bigger homes. Pools. Parks. Master-planned communities. Mountain views.

But if your dream is stepping out your front door and walking everywhere, you have to be much more intentional about where you live.

And despite all of that?

I stayed.

I raised my family here.

I bought my own homes here.

And after watching Phoenix change for most of my life, there are still a LOT of people I’d tell, “Yep. I think you’d love it here.”

But I’d rather help someone figure out whether Arizona actually fits them than convince everyone it does.

What would you add to this list?

👋 Hi, I’m Kelly Wilson-Prior with Mister Rogers Homes at West USA Realty. I’m a Gilbert Mom, REALTOR® & Relocation Specialist and your guide to Arizona living.

Follow me — I’ll help you find home here.

08/31/2026

Something is changing about the way people want to live in Phoenix.

And once you notice it, you start seeing it EVERYWHERE.

For decades, growth here mostly meant one thing:

Keep moving farther out.

More desert became subdivisions. Bigger houses. Bigger lots. New master-planned communities farther and farther from the center of the Valley.

That’s obviously still happening.

But there’s another version of Phoenix growing at the exact same time.

Look at some of our old malls.

Paradise Valley Mall. Metrocenter. Fiesta Mall.

These places aren’t just being replaced with newer shopping centers.

They’re being completely reimagined as places where people can LIVE, eat, shop, work out, grab coffee and actually spend time.

And I think that says a lot about what buyers are starting to value.

Because I hear it all the time now:

“I want to be able to walk somewhere.”

“I don’t want to spend my entire life in the car.”

“I’d rather have a smaller yard if I’m close to restaurants and things to do.”

“I want something I can lock up and leave when we travel.”

That last one especially isn’t just coming from snowbirds anymore.

Busy professionals, empty nesters and even families are starting to prioritize convenience and lower maintenance differently than they did 10 or 15 years ago.

And developers are paying attention.

We’re seeing more townhomes, condos, apartments and mixed-use communities being built inside established parts of the Valley instead of ALL the growth happening on the outskirts.

Does that mean the big suburban Arizona house with the pool and backyard is going away?

Absolutely not.

San Tan Valley, Queen Creek, Buckeye and the outer edges of the Valley will continue growing.

But I think Phoenix is entering a really interesting phase where buyers have more choices about HOW they want to live here.

Not just which suburb they want to live in.

And THAT might be the bigger story.

If a move to Arizona is in your future, comment AZ BOUND and I’ll send you my Arizona Relocation Guide that breaks down East Valley cities, highlights neighborhoods and features local insights.

👋 Hi, I’m Kelly Wilson-Prior with Mister Rogers Homes/West USA Realty.

08/31/2026

I’ll NEVER forget this…😳

When I first sat down with my seller, he told me something pretty specific:

“I’d really like to have this house under contract within two weeks.”

Obviously, I can’t guarantee that as a listing agent, but I was certainly up for the challenge.

Because we’re in a market where most homes are sitting, and I knew we couldn’t just put this Gilbert home in the MLS, stick a sign in the yard and hope the right buyer found it.

We needed people to NOTICE it.

Think about how you discover things now.

The restaurant you tried last weekend.

The vacation you’re planning.

The neighborhood you suddenly became obsessed with.

Chances are, you found it somewhere scrolling on your phone.

Homebuyers are no different.

So before this house ever hit the market, I was thinking about how we could make someone STOP scrolling and actually picture themselves living there.

We shot professional photos and video.

I created social content around the home.

I marketed the lifestyle, not just the square footage.

And I put that content in front of an audience already interested in Gilbert and moving to the East Valley.

His goal was two weeks.

After launching on the MLS, we were under contract within 3 days.

At FULL LIST PRICE. 🙌

And that’s the part I want Gilbert homeowners to hear.

Your buyer might find your house on Zillow.

But they might also be sitting on their couch 1,000 miles away, scrolling Instagram when your kitchen, backyard or neighborhood suddenly makes them think:

“Wait. THAT’S what we’ve been looking for.”

Marketing a home today has to go beyond putting it in the MLS and waiting.

You have to give people a reason to notice it.

And in this case?

We beat my seller’s goal by 11 days.

If you’ve been wondering what YOUR home could sell for, or what I’d do differently to market it, send me a message or give me a call at (480) 570-5355.

No awkward sales pitch. I’m always happy to talk strategy.

New here? 👋 Hi, I’m Kelly Wilson-Prior with Mister Rogers Homes at West USA Realty. I’m a Gilbert Mom, REALTOR® & Relocation Specialist and your guide to Arizona living.

Follow me — I’ll help yo

08/29/2026

I’ve spent my whole life growing up WITH Phoenix.

And I think that’s the part of my story I don’t talk about enough.

I moved to Arizona when I was 4.

So I remember the Phoenix of the ’90s.

Before Gilbert became GILBERT. Before half the places people are moving to now even looked remotely like they do today.

Then came my 20s.

I was a nightlife and music writer for the East Valley Tribune, going to shows, interviewing bands and writing about what was happening around the Valley.

I knew Tempe for Mill Avenue and live music.

Scottsdale for nights out.

Phoenix for dive bars, restaurants and the places you only knew about because someone told you about them.

Then I spent years working in field marketing for Pabst Blue Ribbon, which somehow meant I got paid to know the coolest people, places and events happening around Arizona.

And then life changed.

I got married.

Had babies.

Bought the little Tempe house.

Outgrew the little Tempe house.

Moved to Gilbert.

And suddenly I was experiencing the Valley completely differently.

I cared less about where the best show was Friday night and more about parks down the street.

Neighborhood kids.

Schools.

Commutes.

A bigger backyard.

Where we could walk for dinner with the kids.

Where our family would actually feel at HOME.

And somewhere along the way, I became a Realtor.

Which is funny because when people ask me how long I’ve been in real estate, that number doesn’t really explain why I know Arizona the way I do.

I didn’t learn Phoenix because I sell houses here.

I sell houses here because I’ve spent almost my entire life HERE.

I’ve watched dirt fields become neighborhoods.

I’ve watched downtowns completely reinvent themselves.

And I’ve reinvented myself right alongside them.

Journalist. Music girl. PBR girl. Wife. Mom. Realtor.

Different versions of me have loved different versions of this place.

And now I get to help other people find the version of Arizona that fits who THEY are becoming.

That might be my favorite chapter yet. ❤️

I’m Kelly Wilson-Prior, REALTOR® & Relocation Specialist with Mister Rogers Homes/West USA Realty.

Follow me — I’ll help you find ho

08/27/2026

It’s enough to make your head spin…

Honestly, that decision can be harder than people expect.

Gilbert might win you over with its family-friendly neighborhoods, parks, great schools and a downtown that actually feels like a community. It won me over. My family and I have been here for 5 years now and we absolutely love it.

Chandler may make more sense if you want established neighborhoods, a convenient commute, incredible restaurants and easy access to the 101 and 202.

And Queen Creek? That’s where you may find a newer home, more space and those beautiful desert and mountain views. Just know that the commute and ongoing growth are important parts of the conversation.

The truth is, there isn’t one Phoenix suburb that’s “best.”

There’s only the one that fits YOUR life best.

Your budget. Your commute. Your kids’ schools. Whether you want a bigger backyard, a walkable downtown, a newer home or a neighborhood where everyone seems to know each other.

That’s why I don’t just send relocating families a list of houses.

I help them understand what it would actually feel like to live in each area, including the parts you won’t see in a listing description.

So yes, I hope your next big problem is narrowing down three really good Arizona options.

And if that’s the kind of stress you’re ready for, I’d love to help.

If a move to Arizona is in your future, comment AZ BOUND and I’ll send you my Arizona Relocation Guide that breaks down East Valley cities, highlights neighborhoods and features local insights.

New here? 👋 Hi, I’m Kelly Wilson-Prior with Mister Rogers Homes at West USA Realty. I’m a Gilbert Mom, REALTOR® & Relocation Specialist and your guide to Arizona living.

Follow me — I’ll help you find home here.

08/26/2026

If you remember shopping at 5-7-9 and Wet Seal…you probably remember THIS mall. 👀

It was the soundtrack to my youth.

The former mall at Southern Avenue and Alma School Road could eventually become the Palo District, an 80-acre, $2.5 BILLION mixed-use development.

And this is much bigger than replacing the mall with more stores.

The publicly announced plans include:

⚽ A proposed 25,000-seat enclosed soccer stadium designed with women athletes and fans in mind

🏨 Two hotels totaling approximately 600 rooms

🏥 A $100 million women’s health and sports campus focused on medical care, research, training, recovery and athletic performance

🏡 Housing, restaurants, retail, offices and entertainment spaces

The group behind the project, Sunny Day Sports, is actively working to bring a professional women’s soccer team to Mesa, with the NWSL as a major target.

But here’s the important reality check:

Mesa has NOT been awarded an NWSL team.

The city did approve a development agreement and the formation of a “theme park district” for the site. That designation gives the district access to special financing tools, including the ability to issue bonds and levy an additional transaction privilege tax within its boundaries.

However, the stadium still depends on final permits and financing. The developer previously targeted summer 2026 for groundbreaking and 2028 for opening, but those were projected dates, not guarantees.

So no, a professional soccer team is not officially “coming to Mesa” yet.

But the proposal itself is real. And if the full vision is built, this could become one of the most significant redevelopment projects in the East Valley.

If a move to Arizona is in your future, comment AZ BOUND and I’ll send you my Arizona Relocation Guide that breaks down East Valley cities, highlights neighborhoods and features local insights.

New here? 👋 Hi, I’m Kelly Wilson-Prior with Mister Rogers Homes at West USA Realty. I’m a Gilbert Mom, REALTOR® & Relocation Specialist and your guide to Arizona living.

Follow me — I’ll help you find home here.

08/25/2026

Look, it’s not that simple…

But the concern isn’t completely made up either.

The Colorado River is under serious stress after decades of drought, hotter conditions and overuse. New federal guidelines finalized in August mean Arizona will receive LESS Colorado River water beginning in 2027.

That sounds terrifying until you understand how Arizona’s water system works.

Arizona does NOT rely on one giant water source. We use Colorado River water, groundwater, in-state rivers like the Salt and Verde, and reclaimed water.

Phoenix is a great example:

💧 About 40% of its drinking water comes from the Colorado River

💧 Approximately 58% comes from the Salt and Verde rivers

💧 Groundwater accounts for only about 2%

Arizona has also been preparing for shortages for DECADES.

Here’s a stat that surprises almost everyone:

Arizona’s population has grown more than 550% since 1957, yet statewide water use remains roughly around 1950s levels.

But there IS another issue we need to discuss.

Groundwater.

In 2023, state modeling found that the Phoenix Active Management Area could experience 4.86 MILLION acre-feet of unmet groundwater demand over 100 years under modeled conditions.

Because of that, Arizona stopped approving certain new developments that would rely solely on groundwater.

That’s VERY different from saying:

“Phoenix is running out of water.”

Within Arizona’s Active Management Areas, new subdivisions generally must demonstrate an assured 100-year water supply before lots can be sold.

So here’s my take:

❌ Arizona isn’t about to turn on the faucet and find nothing comes out.

❌ The entire Phoenix housing market isn’t suddenly becoming unlivable.

✅ The Colorado River situation IS serious.

✅ Groundwater depletion IS a legitimate concern in certain areas.

✅ Where your community gets its water matters.

If you’re buying a home here, don’t just ask:

“Will Arizona have water?”

Ask:

“Where does THIS community get its water, and how secure is that supply long-term?”

Those are two very different questions.

👋 Hi, I’m Kelly Wilson-Prior with Mister Rogers Homes at West USA Realty.

Follow me — I�

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1640 S. Stapley Drive, #124
Mesa, AZ
85204

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Tuesday	9am - 6pm
Wednesday	9am - 6pm
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Saturday	10am - 5pm
Sunday	10am - 5pm

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https://www.kwpriorrealtor.com/

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