09/18/2026
Earlier this year , the most respected real estate publication in the country, declared Naples a quiet rival to Miami and Palm Beach for the world's most discerning buyers. Months later that story is only getting stronger.
The $20 million-and-up segment of the Naples market is up 75% year over year. Pending sales up 56%. Inventory down 15%. One Port Royal broker closed $80 million in off-market sales in a single week in April alone. The Port Royal Club membership buy-in has risen from $100,000 to nearly $500,000. Only 30 homes are currently available in Port Royal. It used to be 50 to 60.
Younger buyers who were considering Miami and Palm Beach are choosing Naples instead. Mobile executives, early retirees, and California transplants who are used to watching sunsets over the water are finding exactly that here, with more flexibility, more lifestyle, and more value than anywhere else on the Florida coast.
Closings are now underway at Rosewood Residences and the Four Seasons Residences at Naples Beach Club. 2026 is proving to be exactly what the market predicted. The window to be positioned before the next wave closes is now.
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π‘ | Gulf Coast International Properties
π° Source: The Real Deal, May 2026
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