08/09/2026
Some believe the ONLY way to sell a home is by mass-marketing it to the planet via the aggregator websites. So…. I tested what a prospective buyer might experience searching for a home on realtor.com, the experience almost identical to other similar search engines like Zillow and Homes:
1. I found a listing (one of my own), and clicked on “more about this property”, typed in my name and contact info, assuming I’d be connected to the listing agent hired by the (SELLER) consumer to best represent them.
2. In an instant, I received an email, ......selling me financing options.
3. I received a similar email from Zillow when testing their site....
4. I was then notified that my request had been received and was being sent to a concierge….. and immediately suggested I look at 3 other ‘similar’ listings….all of which were not similar, but I imagine those were paid placements?
5. Then I received a text saying they’d love to talk to me, and what time would be convenient. I responded: “NOW!”…..
6. Then I received a call from a non-AI lady with slurred speech who sounded like she had been in the sun for 87 hours, solid, with a loud barking dog in the background..... I will stop here. THIS is who should be representing a $30 million listing? THIS is who the seller entrusted to represent their asset?
ARE WE NUTS?
SELLERS BEWARE: all those delusional (or purposefully deceptive profiteers?) defending this: someone PLEASE explain how this serves consumer SELLERS well? Anyone? Sellers provide the inventory to sell. Sellers decide how and whom they wish to have their homes seen by. Sellers enter a fiduciary relationship with an agent to best represent them……would you describe the above as serving the (seller) consumer well…….or…….interference-for-profit? BIG TECH lives by the MAGNETS and MERCHANTS playbook: do they also write the laws of the land? Sellers have consumer rights too and should be allowed to choose when they how they wish their homes should be broadcast to real prospective buyers.
Yes, ONLYFANS gets lots of eyeballs too: but how many marriages does it deliver?