MercedesCuffrealtor

09/27/2026

THE REALITY OF REAL ESTATE 🎬 | EPISODE 4

Stop comparing your behind-the-scenes to somebody else’s highlight reel.

You see the closings, the keys, the new listings and the wins.

What you don’t always see are the canceled deals, lost listings, stress, delays and lessons that happened before the post.

Social media shows the result. It doesn’t always show the reality.

And that’s exactly why I started this series. 🖤

More to come 🤔

09/27/2026

09/27/2026

Sold in a week and into the dream home!! 🌟🌟🌟🌟🌟 We love this for you!

09/26/2026

Forever home secured!! 🏡🌟🌟🌟🌟🌟 Thank you for letting us be part of the journey!

09/25/2026

This business has its spotlight moments, but the real magic happens behind the scenes.

Behind every "just sold" is a strategy. Behind every set of keys are weeks of negotiating, problem-solving, and late-night texts. And behind every milestone is a client who trusted us with one of life's biggest financial decisions.

These are the moments my days are made of, and honestly? I wouldn't have it any other way. ❤️

09/25/2026

Now THIS is how you do CE! 😂👏🏾

Put some veteran agents, some newbies, and agents from different brokerages on teams and turn Module 3 into JEOPARDY… now we talking! 😂

We laughed, got a little competitive 👀, learned from each other AND walked away with our CE credit.

I love stuff like this because I don’t care how long you’ve been in this business… you can ALWAYS learn something from somebody else.

Shoutout to Mrs. Edith LZ & Associates Home Sales for putting this together and Barbara Brodoway for making learning FUN! 🫶🏾

Now who’s coming to the next one?!

Comment JEOPARDY below so you don’t miss it! 👇🏾🎯

09/24/2026

THE REALITY OF REAL ESTATE 🎬 | EPISODE 3

In August, I lost my FIRST listing contract in 9 years. And this one didn’t come back. 😩

But that loss changed how I do business. Since then, I’ve turned down MULTIPLE listings because every opportunity isn’t the right opportunity.

Nine years in, and I’m STILL learning.

Sometimes the loss IS the lesson. And baby, the business doesn’t stop! 💪🏾

09/24/2026

New construction or resale? The price tag is only part of the equation...

New construction tends to hide costs in upgrades, lot premiums, and everything you’ll add later (like landscaping and window treatments). Whereas a resale may come with more already done (hello, finished backyard 😅), but its hidden costs are often in what you inherit: older systems, deferred maintenance, and things that may need replacing sooner than you’d like.

Neither is automatically the “better” financial decision. It really depends on the home, your budget, and the new construction options available in the area you’re looking.

Swipe for a side-by-side look at how the numbers actually stack up over the first 5 years. →

Trying to decide which makes more sense for you? DM me and let’s run through it together. 📩

09/23/2026

09/22/2026

THE REALITY OF REAL ESTATE 🎬 | EPISODE 2

Three deals canceled in ONE month. 😩 THREE.

That’s three closings I expected that suddenly weren’t happening. Three sets of clients whose plans changed. And yes…three checks that weren’t coming either. 😂

But the job doesn’t stop because a deal falls apart. You figure out what went wrong, what can be saved, and you keep working.

All three deals eventually made their way back to the closing table in September. 🙌🏾

So when you see the closing pictures, the keys and the CUFFED posts, just remember: you’re seeing the ending, not everything it took to get there.

Sometimes we fought like hell for that closing picture. 😂

That’s the Reality of Real Estate. 🏡🎬