09/21/2026
Not every conversation in real estate is going to be easy.
There may be disagreements about price, concerns uncovered during an inspection, difficult negotiations, or expectations that need to be addressed. In those moments, it can be easy for emotion to take over the conversation.
Leadership means keeping the focus where it belongs: What is the actual issue? What information do we have? What options are available? And what best serves the client’s objective?
Difficult conversations don’t have to become personal conversations. Staying focused on the issue creates space for clearer thinking and more productive solutions.
Nicki Mays
Red Sea Realty Co.
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