06/20/2026
Good Evening, Agents!
As many of you know, I'm currently working toward obtaining my Broker's License and Real Estate Instructor Permit. The process has been a great learning experience, and it's given me the opportunity to revisit many of the rules and regulations that govern our profession.
One thing I've noticed across marketing materials from agents in various brokerages is that the team name or agent branding often appears much more prominently than the brokerage name, and in some cases, the brokerage name is difficult to find—or missing altogether.
Florida Administrative Code 61J2-10.025 (Advertising) provides guidance regarding advertising requirements and the proper identification of the brokerage in real estate marketing.
As real estate professionals, it's important that we periodically review these guidelines to ensure our marketing remains compliant and continues to uphold the standards of our industry.
📚 Chapter 61J2-10.025 Advertising states:
"The registered name of the brokerage firm must be included in all advertisements and be readily noticeable."
This is simply a friendly reminder for all of us (myself included!) to take a fresh look at our marketing materials, social media posts, websites, signs, flyers, and other advertising to ensure we're representing ourselves and our brokerages properly.
Professionalism and compliance help protect both our clients and our licenses. 😊
