08/21/2026
PENDING OFF-MARKET // 257 Kellogg Way, Santa Clara
Co-Listed with Jasmine Lee Real Estate
One of the questions we heard from agents was: âWhy didnât you just put it on the market?â
Our answer? Because no two houses are alike, and no two selling strategies should be either.
Before deciding how to market this property, we asked ourselves two important questions:
Who is the buyer? And what is the best way to reach them?
This is a big house on a large lot, in an even better neighborhood. We knew the ideal buyer could be an end user who wanted the opportunity to move in and update the home themselvesâor an investor who saw the potential.
And both types of buyers could be very interested in an off-market opportunity.
Just because a property isnât advertised all over the internet doesnât mean motivated buyersâand the agents representing themâwonât see it.
So rather than immediately asking our sellers to spend money, time, and energy preparing the home for the traditional market, we created a two-pronged strategy.
First, we tested the market as-is.
Within 24 hours, we had 4 preemptive offersâbefore disclosures were even available.
We hosted it on brokers tour, held off-market open houses featuring a Kellogg cereal bar (b/c weâre on Kellogg Way), continued private showings, and once disclosures became available, we saw even more activity.
Six days after being listed off-market, we were PENDING. đ
If we hadnât received the right offer, we already had Plan B: invest in the property, make the improvements, put it on the market, and go after the highest possible price.
Thatâs the value of a thoughtful, customized strategy. Itâs not about always doing what everyone else doesâitâs about doing what makes the most sense for your property and your goals.
Weâre so happy for our client and very happy with the strategy we created for this property.
Thinking about selling and wondering if you should go straight to market, sell off-market, or take a hybrid approach?
Donât spend a dollar on your home until you know what strategy makes sense. Letâs talk about your property, your potential buyers, and the strategy thatâs right for YOU.
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Selena Young
Realtor | Coldwell Banker Realty
DRE # 02073411
Nestled in a sought-after neighborhood with access to Cupertino sch...