Brian McCloud - Realtor - NJ & PA

06/18/2026

A few years ago, sellers could say "no" to just about everything a buyer asked for.

No repairs.
No concessions.
No negotiation.

Today? The market looks a little different.

Zillow says 67% of sellers pay some or all of their buyer's closing costs.

That doesn't mean every seller should do it. But it does mean the most successful sellers today understand something important:

The market has shifted. And that's means negotiation is back on the table.

Sometimes helping with closing costs makes sense. Sometimes another concession is the better move. But it’s normal for today’s market to require some give and take.

The key is knowing what buyers are asking for in your area, and which compromises are actually worth making.

Want to know what sellers in our area are negotiating right now? Send a message or drop a comment below.

06/18/2026

Is It Still a Seller's Market? Here's What the Data Says.

Right now, local markets are moving in very different directions. And your strategy as a buyer or seller should reflect your market.

Want to know which way our local market is leaning and what that means for your move? Let's connect.

Remember a few years back when sellers held all the power and buyers were stuck offering way over asking or waiving inspections just to get a chance at the house? In many markets, those days are behind us.

06/18/2026

Has anyone taken the time to explain how much the market’s shifted? Or what it means for your move?

In 2021, nearly every major housing market in the country favored sellers. But now, only about 1 in 3 does.

And that changes the dynamics for you.

If you’re buying, you may have more negotiating power. If you’re selling, pricing and presentation matter.

But here's the catch, it's not the same story everywhere. Some markets are strongly in buyers' favor right now. Others? Sellers are still winning. It all depends on where you live.

That’s why you need a pro. A great agent knows which way our local market is leaning and how that can change everything about your strategy.

Want to know what's happening right here? Drop a comment or send me a message.

06/17/2026

Putting off buying a home? Maybe you're waiting for a crash to get a better deal – or afraid you'll buy now and watch your home's value fall later.

Either way, the widespread drop you're bracing for may not be coming.

Yes, a few markets are seeing mild declines. But more than 100 economists and housing experts expect home prices will actually rise nationally over the next five years – not fall.

And waiting for a deal that never comes could mean passing up the chance to gain thousands in equity or paying more in a few years for the same home.

So before you decide to wait, let's talk about your options and what prices are really doing in our area.

06/17/2026

Think Home Prices Will Crash? Here's What the Experts Actually Expect.

A lot of buyers are waiting because they think prices will fall, but that’s not what the experts are saying.

If you're trying to decide whether waiting still makes sense, let's connect. That way you understand what's happening in our local market and what it could mean for your plans.

One of the biggest reasons buyers are still sitting on the sidelines is because they think home prices are going to come down.

06/16/2026

If you spend enough time online, you'd probably think home prices are crashing or they’re about too.

But the data tells a different story.

According to Realtor.com, home prices are still rising in 71% of housing markets across the country.

That's the majority of markets.

Yes, some areas are seeing slight price declines. But they're the exception, not the rule.
That's why it's important to be careful about where you're getting your housing market information.

The internet loves dramatic headlines. The data usually tells a more complete story.

Want to know what's actually happening with home prices in our area? Send over a message.

06/16/2026

Home Prices Are Rising in 71% of Markets

Even though you may be hearing talk about prices crashing online, it’s not true nationally. While some areas are seeing slight declines, prices are still going up in 71% of markets. That means the majority are seeing prices rise, not fall. So, don’t believe everything you hear online. If you want the truth, lean on the pros.

06/15/2026

Should You Pay for Your Buyer’s Closing Costs? What Sellers Need To Know.

The sellers having the most success today are the ones who understand the market has changed and are adapting to meet it where it is.

Sometimes that means negotiating on closing costs. Sometimes it means offering something else. The key is knowing which concessions are worth it for our local market.

If you’re wondering what's normal in our area, what's worth negotiating, and where it makes sense to stand firm, let’s connect.

A few years ago, sellers could get away with saying "no" to just about everything.

06/12/2026

Moving this Summer? Whether you're buying or selling, you probably have questions.

My new Summer Buyer & Seller Guides have the answers.

Inside, you'll find out what higher inventory means for you, what’s going on with affordability right now, what strategies for buying or selling are actually working this season, and more.

Stop guessing and start moving forward with confidence. DM or drop a comment with "BUYER" or "SELLER" below to get your free digital copy.

06/11/2026

Two Big Reasons To Move This Summer

Could waiting until later this year work out? Sure. But it's important to understand what you may gain by moving now too – that way you have the full picture before you decide.

If a 2026 move is on your radar, let’s connect and talk about what matters most to you. Depending on your priorities, Summer could be your moment.

A lot of people who want to move are telling themselves the same thing: "Maybe I'll just wait until later this year once things calm down."