09/14/2026
When I list a home, I pay very close attention to what happens during the first one to two weeks. That initial window gives us some of the most valuable information we're going to receive about how buyers perceive the home, the price, and its position against the competition.
A new listing has something we can't recreate later: it's new. Buyers who have already been watching the market will see it for the first time, agents may share it with clients whose criteria it matches, and automated listing alerts can put it directly in front of potential buyers.
That's why I want to make those first days count.
Before we go live, my goal is to have the home properly prepared, professionally presented, strategically priced, and ready for buyers from Day One—not launch first and figure out the strategy later.
What do the first 7–14 days tell us?
I look at the entire picture—not just whether we've received an offer.
Lots of online activity + strong showing activity + no offers can suggest buyers are interested enough to see the property, but something is preventing them from taking the next step. That could be price, condition, competition, terms, or another concern we need to investigate.
Strong online activity + very few showings may indicate the listing is getting attention, but buyers don't perceive enough value to schedule a visit. Price and how the property compares with competing listings deserve a closer look.
Very little online activity + few or no showings is another important signal. We need to evaluate our positioning, including price, presentation, marketing, and what else has entered the market.
Showings + positive feedback + an offer tells us we've likely created a compelling combination of price, presentation, exposure, and perceived value.
None of these signals should be evaluated in isolation. I also want to know what competing homes are doing during the same period. Did another property go under contract? Did a competing seller reduce their price? Did new inventory hit the market? Are buyers requesting concessions? How quickly are comparable homes receiving offers?
And this is where seller feedback matters. I don't believe in putting your home on the market and disappearing until something happens.
I'm monitoring:
Views → Saves → Shares → Showing Requests → Showing Feedback → Competing Listings → New Pendings → Price Changes → Offers
Those pieces start telling us a story. And sometimes that story is: stay the course. Other times, the market is telling us we need to make an adjustment.
That doesn't automatically mean a price reduction. We might need to improve presentation, address a condition concern, adjust showing accessibility, revisit marketing, consider an incentive, or reposition the price.
The key is being willing to listen to what the market is telling us instead of waiting weeks—or months—to react.
Pricing isn't a one-time conversation. I develop a pricing strategy before we list, but once we're live, we begin receiving something even more valuable: real-world buyer behavior.
The market doesn't know what a seller needs to net, what was spent on improvements, or what an online estimate says the property should be worth. Buyers are comparing your home with the other choices available to them and deciding where they see the most value.
That's why I believe in having a plan before the listing ever hits the market—including when we'll review our results and what circumstances might cause us to adjust our strategy.
The goal isn't simply to get your home listed. The goal is to position it to SELL. 🔑
If you're considering selling your Texas home, I'd be happy to prepare a personalized market analysis and talk through pricing, preparation, competition, marketing, and timing before you make any decisions.
📲 Call/text me at 210-410-8777 or send me a message to schedule a seller consultation.
Andi Holmgreen, Broker Associate
Brokered by eXp Realty, LLC
Instant, easy, automated home price estimate.