02/17/2026
Consumers are becoming more intentional about how and where they spend. Retail Dive reports that daily e-commerce shopping has declined, while in-store purchases are climbing as shoppers focus on affordability and careful price comparison. At the same time, trust in AI shopping tools remains limited, signaling a gap between adoption and confidence.
The number of consumers who turn to e-commerce daily has declined 12 percentage points from last year, with in-store shoppers on the rise.