09/13/2026
There’s a new listing option in our market called First Look, and we want to make it easy to understand.
First Look gives sellers up to 21 days to begin marketing a home before it officially moves to Active status. It is still entered into NWMLS and available to the full broker community.
▪️ Universal Broker Access: All 30,000+ NWMLS member brokers can see First Look listings.
▪️ Expanded Marketing: Sellers can begin publicly marketing the property while preparing for the full Active launch.
▪️ Optional Showings: Showings can happen during First Look, or sellers can wait until Active status.
▪️ Seller Marketing Controls: Sellers choose whether the property appears on IDX websites or is marketed in a more tailored way.
▪️ Pre-Launch History: Time spent in First Look and pre-launch price changes stay visible inside NWMLS to brokers and their clients.
For sellers, it adds another way to thoughtfully plan a launch. For buyers, it means your broker may be able to see opportunities before they appear broadly on the public real estate sites you’re searching.
Read more here: https://bit.ly/4r9NmzL