Team Truong

04/27/2026

Real just bought RE/MAX for $880 million. Here's my honest take. 🔥

RE/MAX stock is DOWN 90% from its 2017 peak. Their agent count is shrinking. And Real just took on massive debt to buy a legacy franchise model with deep cultural problems.
Two years ago, I recruited the RE/MAX franchise owner of ALL of India — 260 franchise offices — out of the RE/MAX system and into eXp. He saw the writing on the wall before this deal was even a rumor.

Now Real wants to merge a cloud-based tech brokerage with a crusty old franchise model? The math doesn't work. The culture doesn't work. And if Real lets its own agents recruit RE/MAX agents to the lower cap — they'll gut the very asset they just bought.

I'm not concerned. I'm excited. 😏
This is the best time to call RE/MAX agents.

At eXp, we were never built by billion-dollar acquisitions. We were built by alphas who bet on themselves — and won.

eXp has two worthy opponents now. May the best team win. Game on! 🔥🔥🔥🔥

Drop a comment — what's YOUR take on this deal?

.exp .guerra.realtor

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