10/28/2026
Why Builders May Be More Motivated To Sell Than Homeowners
Pending home sales just dropped 11.3% compared to last year. But what if that slowdown could actually help you get a better deal on a brand-new home?
Here's why that matters.
When the market slows, homeowners and builders don't always react the same way.
A homeowner who isn't getting the offers they want can decide to stay put and wait. But builders? They've already invested in houses they need to sell. And every completed home that sits unsold costs them money.
That can make builders more motivated to negotiate. And the numbers prove they're already making moves.
According to the National Association of Home Builders, 65% of builders are offering incentives, and 43% are cutting prices. The typical reduction? 6%.
For buyers, that could mean serious savings. Think lower prices, help with closing costs, or even a better mortgage rate.
And the biggest opportunities may be hiding in brand-new homes that are already built and waiting for buyers.
So, before you rule out new construction, let’s see which builders in our area may be ready to negotiate.
Equity Real Estate - Utah
