Paul Allsup Realtor

Paul Allsup Realtor Expert Real Estate Knowledge | Innovative Use of Technology/ Video | Cutting Edge Marketing Strategy

09/01/2026

I was at a final walkthrough in Brunswick Forest and wanted to give you a behind-the-scenes tour of one of their great new construction homes!
- Plenty of move-in-ready homes available
- Or build a custom home and choose your site and builder
- Just minutes from downtown Wilmington
- Options of water views, golf views, and nature views available
- And much more!

If you are thinking about buying a home in Brunswick Forest, give me a call; I would love to show you around!

- Paul
(910) 200-7715

Wilmington teachers, we know you're getting ready to head back to school, and we'd love to help you! Drop your Amazon cl...
08/17/2026

Wilmington teachers, we know you're getting ready to head back to school, and we'd love to help you! Drop your Amazon classroom wish lists in the comments 👇 We all know the start of the school year is hard for everyone, and we'd love to bless a few classrooms and teachers to help make it a little easier.

And if you're not a teacher, join us in helping them out! Take a look through the comments and see if there's a classroom you can help support. Even purchasing one small item can make a big difference for a teacher and their students.

Teachers, we'd love to support you and wish you the best on the upcoming year! Drop the wish list links below and let us help you kick off the school year in the best way ❤️

- Paul

Let me rant: when you ask me what the market is like, the ONLY thing you care about is how much your house is worth, and...
07/28/2026

Let me rant: when you ask me what the market is like, the ONLY thing you care about is how much your house is worth, and that's ok; that's what you SHOULD care about.

And guess what? I can't make that number up. What you feel it's worth doesn't matter, and what I "think" it's worth doesn't matter.

But here's the thing: I can help you find that number. I'd ask you a few questions about your home, like what updates you've made and any deferred maintenance that's been taken care of, and I will run some numbers for your specific neighborhood based on data I have access to in my MLS, and I will give you a real number so you can make an educated decision. Something based on actual, factual data, not some AI-driven Zestimate.

No pressure, but happy to grab you a real estimate of your home's value if you want to send me a DM.

- Paul
(910) 200-7715

07/24/2026

The types of calls I get daily.

- Paul

Just some light marketing, nothing too crazy. Call or text us for your real estate needs.- Paul
07/22/2026

Just some light marketing, nothing too crazy. Call or text us for your real estate needs.

- Paul

Unpopular opinion: I will not list a home for sale if the price is too high.And believe me, this is so controversial tha...
07/14/2026

Unpopular opinion: I will not list a home for sale if the price is too high.

And believe me, this is so controversial that I’ve been cussed out and had the door slammed in my face.

For close to 16 years, I’ve been a Realtor here in Wilmington.

I’ve seen a thing or two over the years - I’ve experienced helping people buy and sell homes in every type of market.

But one thing I’ve learned with nearly 16 years of experience is that in a complex market, pricing strategy matters more than ever.

Now hear me out: I’m not against pricing a home on the higher side of market value when it makes sense. I always want my sellers to get the strongest number they can. That’s my job!

However, there is a big difference between pricing strategically and pricing so high that the home sits for months without even a single showing. I will never list *that* high just for the sake of “getting the listing.”

As an agent, I want to provide maximum value to my clients. I pride myself in always giving my sellers my honest opinion, even if it’s not exactly what they hoped to hear. Some people may not love hearing their true market value, but I’d rather be upfront and help them understand where the market really is based on the homework I’ve done than have them get frustrated later when the home doesn’t move, sits on the market with no showings, and simply loses momentum. Oh, and don’t even get me started on homes not appraising - that’s a whole other story to unpack!

And while I’m being honest, let me tell you this: I’ve lost a few listings over the years because of this stance, and I’m completely okay with that. I would rather lose a listing by being honest than take one at a price I didn’t truly believe in. I put a lot of my own marketing dollars behind each listing I sign. Great marketing is powerful, but it can’t always overcome a pricing problem.

So, if you remember anything from this post, I want you to know this: I’ll always push for the strongest price possible, but I won’t recommend a number that I truly believe will work against the seller just to get the listing. That’s not fair to the seller, and it’s not setting myself up for success either.

I don’t want to just throw a sign up in the yard and cross my fingers for good luck. I want my sellers to know I’m fully committed to them in every way possible - from the listing price all the way to the negotiating table.

- Paul
(910) 200-7715

One of the biggest things I see in real estate is something called the “Ostrich Effect.”It’s when people avoid things th...
07/14/2026

One of the biggest things I see in real estate is something called the “Ostrich Effect.”

It’s when people avoid things they know they should probably look at, because it feels overwhelming or stressful, so they bury their heads in the sand and avoid it altogether. I see this all the time with buyers and sellers.

It usually looks like:
• Not really knowing what your home would sell for right now
• Putting off repairs because it feels like too much work
• Waiting to make a move because the market feels confusing
• Avoiding conversations about finances because you're "not ready yet"

I get it. But avoiding it doesn’t change anything. It just delays it.

When you finally ask the questions you’ve been putting off, you get a lot more clarity than you expected:
• You may have more equity than you thought you had
• The numbers might be more doable than you expected
• There are options you didn’t even realize you had

The sooner you understand your situation, the more options you have. Information really does change everything.

If there’s a tough question you have, let’s talk about it. I’ll always be honest and transparent with you. It's better to address things up front than be surprised later.

So…don’t be an ostrich. Get your head out of the sand and let me help you get the answers you’ve been sitting on.

- Paul
(910) 200-7715

You will know your kids as adults far longer than you’ll know them as children. If you’re lucky, you’ll know your kids f...
06/18/2026

You will know your kids as adults far longer than you’ll know them as children. If you’re lucky, you’ll know your kids for about 50 years. Your kids will only be “kids” for about ten of those fifty years. That means 80% of the time you’ll ever have with your kids, they’re not “kids.”

You only get:
1 summer with them as a baby
3 as a toddler
5 as a child
3 as a pr***en
6 as a teen

Enjoy it while it lasts. Don’t waste those years. ❤️

Oh, and one more thing…if you're looking for the perfect house to make your memories in my cell is (910) 200-7715

Let's talk.

- Paul

Dear new agents, here's some unsolicited advice. When you do a good job for someone, they refer you. When you do a gre...
06/09/2026

Dear new agents, here's some unsolicited advice. When you do a good job for someone, they refer you. When you do a great job for that person you were referred to, they use you again... and again... and again... And as long as you continue to do a great job, demonstrate great care, professionalism, create trust, value and quite honestly become great friends.... the cycle continues. The homes below are from one client throughout the years, all referred to me by a client who followed my listing ads Facebook, which is where the cycle began.
-Paul

How many 11-year-olds can hold an intelligent conversation about Memorial Day, the what and why behind it, how it differ...
05/27/2026

How many 11-year-olds can hold an intelligent conversation about Memorial Day, the what and why behind it, how it differs from Veterans Day, and July 4th?

Every year, going back as far as I can remember, with Cannon, we have made it a tradition to eat lunch together on Memorial Day, Veterans Day, and Independence Day and to talk about these holidays and the important differences between them, to a lot of kids it's a day off of school or the kick off to summer, but it's important to me that my kids know the sacrifices behind each of these holidays.

- Paul

Address

2516 Independence Boulevard
Wilmington, NC
28412

Telephone

+19102007715

Website

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