Jerry Cohen - Atlanta Realtor

Jerry Cohen - Atlanta Realtor Atlanta Real Estate Advisor providing clear guidance for buyers, sellers, and investors.

My approach is calm, strategic, and focused on helping clients make decisions that support both today’s needs and long-term goals.

09/25/2026

The weeks after “offer accepted” can cost you the house if you treat the deal like it’s already done.

One thing I tell buyers: until you have the keys, keep your financial life boring.

That new car can wait.
The furniture can wait.
Moving money between accounts can wait, or at least be discussed with your lender first.

And when your lender or closing attorney asks for something, respond quickly. Small delays have a way of becoming bigger ones when deadlines are involved.

Getting under contract is exciting. Protecting the contract is the next job.

If you’re buying in Metro Atlanta and want someone watching the details with you, send me a message.

Jerry Cohen | Keller Williams North Atlanta
678-975-0441

Before you walk away because the rate is near 7%, run three comparisons. Swipe for all three.On a $400,000 30-year loan,...
09/25/2026

Before you walk away because the rate is near 7%, run three comparisons. Swipe for all three.

On a $400,000 30-year loan, moving from 6% to 7% changes principal and interest by about $263 a month. That is real money. It is not the whole decision.

A lower purchase price changes what you owe permanently. Buying down the rate has an upfront cost and a break-even point. Waiting affects rent, savings, flexibility and which homes are still there later.

Sometimes waiting is the right call. I would just make it a calculation rather than a default.

If you are deciding now, send me the price and the down payment. Happy to help you organize the questions before you talk to your lender.

Jerry Cohen
Real Estate Advisor
Keller Williams North Atlanta
678-975-0441
[email protected]

09/23/2026

Divergence between sub-markets highlights the necessity of localized asset evaluation. Sub-market inventory shifts require targeted investment strategies rather than broad market assumptions.

Request our full Metro Atlanta Executive Wealth Report for comprehensive data on ROI and acquisition opportunities.

Jerry Cohen
Real Estate Advisor
Keller Williams North Atlanta
678-975-0441

09/17/2026

A good paycheck can still be just one paycheck…
For years, I worked in tech as a software testing manager. I had a good career and a good income, but I kept thinking about one thing: almost everything depended on that job.

Buying our first investment property wasn’t about replacing my salary or changing our life overnight.

It was simply the beginning of building another source of income that wasn’t tied to my job.

Over time, the question changed from “How much am I earning?” to “How many places is the income coming from?”

You don’t have to do it fast. But there is value in starting before you need it to work.

If you’re thinking about adding real estate as another source of income, send me a message. I’m happy to share how I started and help you look at what could realistically make sense for you.

Jerry Cohen
Real Estate Advisor
Keller Williams North Atlanta
678-975-0441

Fulton County's 2026 property tax bill is temporary. The due date is not.If you bought a home this year, three different...
09/16/2026

Fulton County's 2026 property tax bill is temporary. The due date is not.

If you bought a home this year, three different things can easily get mixed together: the county's annual bill, the tax adjustment on your closing statement, and the money your lender may be holding in escrow.

Before you pay, check all three:

1. Your closing statement for a tax proration or seller credit.
2. Your mortgage portal or servicer to confirm whether escrow will pay the bill.
3. The Fulton County tax record for the parcel, amount and due date.

Fulton County says City of Atlanta bills are due September 30, 2026. Bills in other Fulton jurisdictions are due October 15, 2026. If the final tax calculation changes, the county will issue a revised bill or refund if needed.

If the pieces do not match, call your mortgage servicer or closing attorney before paying twice or paying late. If you are not sure what question to ask, send me a message.

Jerry Cohen
Real Estate Advisor
Keller Williams North Atlanta
678-975-0441
[email protected]

The number that changes a rental deal is often the one you never entered.When I review a property, I do not stop at rent...
09/14/2026

The number that changes a rental deal is often the one you never entered.

When I review a property, I do not stop at rent, mortgage, taxes, and insurance. I also look at the cost of the next turnover, the age of the major systems, what the tax bill may become for the new owner, and whether the property still works when management is not treated as free.

The property may still be a good investment. But honest numbers may change the price I am willing to pay.

Save this before your next deal. If you are analyzing an Atlanta rental, send me the address. I am happy to take a second look.

Jerry Cohen
Real Estate Advisor
Keller Williams North Atlanta
678-975-0441
[email protected]

09/10/2026

Buying the property is the easy part. What happens when you need to get out?

Most investors know exactly why they’re buying.
Cash flow. Appreciation. Building a portfolio.

But I also want to know what happens at the other end.

Are you holding it for income? Selling in five years? Using a 1031? Keeping it for your kids?

Because the answer can change what we buy today.

Life changes, and the plan may change with it. But I’d rather have an exit strategy we can adjust than be forced into a decision later.

🎥 That’s what I talk about in this video.

Looking at an Atlanta investment property? Send me the address. I’ll help you look at the end of the deal before you commit to the beginning.

Jerry Cohen
Keller Williams North Atlanta
678-975-0441

Comment "OPTIONS" and I'll send you a personalized search snapshot.More listings hit the market this year. I understand ...
09/04/2026

Comment "OPTIONS" and I'll send you a personalized search snapshot.

More listings hit the market this year. I understand why that felt like it should mean more choices. But if your price range, your area, and your must-haves haven't moved, that extra inventory might not show up in your search at all.

The headline counts every listing. Your search doesn't work that way.

📲 Jerry Cohen | Keller Williams North Atlanta | 678-975-0441

P.S. What's the first thing that disappears once you apply your price filter?

09/03/2026

$200 a month in cash flow sounds like a good rental. Until one bad year wipes out three years of it.
That’s why I don’t start with the monthly cash-flow number anymore.

I want to know what could happen over the next few years.

Roof. HVAC. Turnover. Rent growth. And whether I’d still like the property after paying for the things the spreadsheet makes easy to overlook.
Cash flow matters.

But I want the property to make sense first and the cash flow to confirm it, not convince me.

🎥 In this video, I walk through one of the filters I use before buying a rental.

Looking at an Atlanta investment property? Send it to me. I’m happy to tell you where I’d slow down before making an offer.

Jerry Cohen
Keller Williams North Atlanta
678-975-0441

Address

925 North Point Parkway, Suite 200
Alpharetta, GA
30005

Opening Hours

Monday 9am - 8pm
Tuesday 9am - 8pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm
Saturday 10am - 4pm
Sunday 9am - 5pm

Telephone

+1 678-975-0441

Website

Alerts

Be the first to know and let us send you an email when Jerry Cohen - Atlanta Realtor posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Shortcuts

Share

Category