02/12/2026
📊 SWFL Market Update
December 2025 vs. December 2024
LEE COUNTY
What it means:
Prices softened slightly, but buyer activity increased and inventory tightened. Homes are still taking longer to sell, making pricing precision and presentation key for sellers who want strong results.
COLLIER COUNTY
What it means:
Sales volume jumped while inventory declined—signaling healthy buyer demand. Buyers remain selective, but well-positioned homes are moving.
💎 $1,000,000+ MARKET
LEE COUNTY LUXURY
Insight:
Luxury pricing adjusted downward as inventory remains elevated. Buyers have leverage, and sellers must compete with strong value, marketing, and presentation.
COLLIER COUNTY LUXURY
Insight:
Luxury demand in Collier remains active with a major increase in closed sales. While buyers are taking their time, quality luxury listings continue to attract attention.
🔎 My Takeaway
✔ Buyer activity is strong across price points
✔ Inventory is tightening in key areas
✔ Homes that are priced right and marketed well still win
Whether you’re preparing to sell or exploring opportunities as a buyer, understanding your specific neighborhood matters more than headline numbers.
Let’s talk strategy before you make your next move.
Margaret Serna, Realtor®
Caine Luxury Team – KW Elevate Luxury
C 239.272.3839