Gary Norselli at Keller Williams Realty Greater Rochester

05/25/2026

Today, we pause to honor and remember the brave men and women who made the ultimate sacrifice while serving in the United States Armed Forces. Their courage and dedication to protecting our freedoms will never be forgotten.

As we enjoy the day with family and friends, let us keep the true purpose of Memorial Day in our hearts and reflect on the legacy of those we have lost. 🇺🇸🙏

05/16/2026

Are you a buyer who feels like they’re hitting a wall with online listings? It’s easy to get stuck in the scroll, but sometimes the best way to find "the one" is to actually step inside—even if the house doesn't look perfect on paper.

Here’s a quick guide on how to turn your weekend open house visits into a real competitive advantage. It covers what you should actually be asking the agent on-site and why that follow-up with your Realtor is the secret sauce to winning your dream home. 🏠

https://www.greaterrochesterhomes.com/post/open-houses-your-strategic-sunday-guide

Are you a buyer who feels like they’re hitting a wall with online listings? It’s easy to get stuck in the scroll, but sometimes the best way to find "the one" is to actually step inside—even if the house doesn't look perfect on paper.

05/15/2026

"Investing in real estate" isn’t only for people buying up apartment buildings or flip projects. The truth is, the most important investment you’ll probably ever make is the front door you walk through every day. 🏠

Beyond just having a place to call your own, owning a home is a huge driver for your personal net worth. Between building equity and locking in your housing costs, it’s a total game-changer for your financial future compared to renting.

Here’s a quick breakdown of why your primary residence is such a powerhouse for your finances.

https://www.greaterrochesterhomes.com/post/why-your-home-is-your-best-investment

"Investing in real estate" isn’t only for people buying up apartment buildings or flip projects. The truth is, the most important investment you’ll probably ever make is the front door you walk through every day.

05/14/2026

Keeping an eye on the real estate market shouldn't feel like a full-time job, but it is one of the best ways to protect your biggest investment.

I’m often asked by neighbors if now is a "good time" to sell. The truth is, the answer changes depending on your specific street and even your school district. I just put together a quick guide on how to cut through the noise and find the local data that actually matters to you—including my favorite resource for tracking Greater Rochester market stats.

Whether you’re planning to move this year or you're just curious about your home's value, this is for you.

https://www.greaterrochesterhomes.com/post/knowledge-is-power-track-the-market-like-a-pro

Keeping an eye on the real estate market shouldn't feel like a full-time job, but it is one of the best ways to protect your biggest investment.

05/13/2026

Welcome back to ROC! There is nothing quite like spring in Rochester, but if your time down south has you thinking about making the sunshine a permanent thing, you’re in a great position. The spring market here is moving fast, and getting your home ready now is the best way to ensure a smooth transition to your next chapter.

My most recent blog is specifically for our returning snowbirds! It covers everything from post-winter maintenance checks to the best ways to boost your curb appeal after a long New York winter. 🌸

https://www.greaterrochesterhomes.com/post/transitioning-from-snowbird-to-year-round-sun

There is nothing quite like spring in Rochester, but if your time down south has you thinking about making the sunshine a permanent thing, you’re in a great position.

05/12/2026

In our local market, the word "luxury" gets thrown around a lot, but it’s rarely just about the price tag on the listing. Especially here in Rochester, luxury is more about the lifestyle a home enables—whether that’s a quiet, wooded retreat in Pittsford or a high-tech modern build near the lake.

I’ve spent a lot of time thinking about what truly sets a high-end property apart lately, and I wanted to share some insights on how the marketing strategy has to change when you're selling a "lifestyle" rather than just square footage. If you’ve ever wondered what today’s luxury buyers are actually looking for (hint: it’s not just granite countertops anymore), you’ll want to give my latest blog post a read.

https://www.greaterrochesterhomes.com/post/beyond-the-price-tag-what-luxury-truly-means

The word "luxury" gets thrown around a lot, but it’s rarely just about the price tag on the listing.

05/11/2026

I get it—everyone loves checking their home’s value on those big real estate sites. It’s fun to see that number climb! But if you’re actually thinking about selling, relying on an algorithm can be a pretty risky move. 🏠

The truth is, a computer doesn't know about that gorgeous kitchen remodel you just finished or that your specific street is the most quiet and sought-after in the neighborhood. Those "instant" estimates are just math; they aren't market strategy.

Here’s some food for thought on why hyper-local insight beats an algorithm every single time, and how it can save you from leaving money on the table.

https://www.greaterrochesterhomes.com/post/your-home-value-algorithm-vs-reality

Everyone loves checking their home’s value on those big real estate sites. It’s fun to see that number climb! But if you’re actually thinking about selling, relying on an algorithm can be a pretty risky move.

05/10/2026

Curious about how the local real estate market performed last month? The April 2026 data shows a market that is heating up with new opportunities for buyers this spring, while prices continue to climb for sellers!

Here are the key numbers you need to know:

↗️ Median Sales Price: Increased to $227,000 (Up 3.2% from March).
↗️ New Listings: A massive surge of 5,989 new homes hit the market (Up 34.3%!).
↗️ Active Inventory: Total available homes rose to 8,393 (Up 10.2%), offering more choices than last month.
😳 Speed of Sale: Homes are flying off the market with a median of just 8 days.
↗️ Sold Price per SqFt: Rising steadily at $155 (Up 2.6%).
↘️ While closed sales saw a dip of 8.4% (2,247 total), the huge influx of new listings suggests a very busy summer season ahead! 🚀

Want to know what this means for your home's value or your buying power? Contact me today and we can chat more!

www.GreaterRochesterHomes.com/marketstats

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05/10/2026

Happy Mother’s Day to all the incredible women who nurture, inspire, and lead!

Today we recognize the mothers, grandmothers, aunts, and mentors who give so much of themselves to build our families and communities. Thank you for your endless patience, your strength, and your unconditional love.

Wishing you a peaceful day filled with the appreciation you truly deserve. 💐❤️