Altru Realty

09/06/2026

It’s Not Quite Apples To Apples, But It’s Still An Interesting Comparison Spanning 11 Years

Last night, as Cooper and I were out for our evening stroll before bed, I was thinking about how glad I was to have the closet/laundry area finished, how convenient it has been to have everything in one place (clothing, shoes, handbags, jewelry, etc.), and how much I love having my washer and dryer....

09/05/2026

🏠 Is Your Home Overpriced? 💸

Find out why overpricing your home can be a costly mistake! In this video, Broker Keith Gordon explains the dangers of overpricing and how to adjust your listing price to attract buyers in today's market.

Click the link to watch the full video. ➡️ https://youtu.be/pdXxeckFYUM

Watch now and learn how to:
Understand why buyers are rejecting your listing 🙅‍♀️
Price your home correctly from the start 🎯
Make strategic price adjustments to generate offers 💰
Avoid chasing a declining market 📉

Don't miss out on this valuable advice!

Stop Overpricing Your Home: A Broker’s Guide to Getting OffersHi,...

09/04/2026

Ready to sell your Florida home but want full-service real estate without the hefty traditional commissions? 🏡✨
Discover the Altru® Realty Advantage! Broker Keith Gordon and our team offer unparalleled expertise, ethical guidance, and a modern approach to help you sell your home for less commission while maximizing your net profit.

Learn how our superior service and strategic marketing set us apart. Get the expertise you deserve!
Read the full blog post here: https://keithrobertgordon.com/2025/07/selling-your-florida-home-the-altru-realty-advantage-full-service-superior-value/

Selling Your Florida Home: The Altru Realty Advantage - Full Service, Superior Value Are you a Florida homeowner looking to sell, but seeking more than just a traditional brokerage experience? Do you want to sell your home for less commission while still receiving unparalleled expertise and dedicate...

09/03/2026

St. Pete homeowners, get ready for hurricane season by learning how to safeguard your investment! Discover why elevating homes in flood zones is a smart, proactive step towards peace of mind and long-term protection, especially with another busy storm season predicted. , , , , , , ,

St. Pete homeowners, get ready for hurricane season by learning how to safeguard your investment! Discover why elevating homes in flood zones is a smart, proactive step towards peace of mind and long-term protection, especially with another busy storm season predicted.

09/02/2026

🌊✨💰 Price Reduced | Waterfront Condo in St. Petersburg, FL ✨🌊
Live the Florida coastal lifestyle you’ve been dreaming of! This 2 bed, 2 bath waterfront condo in the highly desirable Boca Ciega Point East (55+ gated community) offers stunning Intracoastal Waterway views, a bright open layout, and unbeatable amenities.
☀️ Top-floor unit with incredible water views
🛏️ 2 Bedrooms | 🛁 2 Bathrooms
🌴 Newly screened porch – perfect for sunsets & morning coffee
🚗 Covered carport + extra storage
❄️ Newer A/C + NEW roof
🏊 Community pool, tennis, pickleball & fitness center
🚤 Boating access + kayak storage on the Intracoastal
Enjoy peaceful waterfront living just minutes from Madeira Beach, Redington Beach, shopping, dining, and more! Whether you're looking for a full-time residence or seasonal retreat, this is Florida living at its best.
📍 St. Petersburg, FL
💰 Offered at $139,000
📩 Message for details or to schedule your private showing today!

https://www.altrurealty.com/viewproperty?xlid=13833536

09/01/2026

Want to see and hear more about why our clients choose Keith to sell their home? Checkout what these past and current sellers have to say.

GetMoreOffers PRO is a listing package with Altru Realty - call Keith today to see how you can save thousands selling your home!

and and

This is "Altru Pro Testimonial Henry Brautigam.mp4" by Keith Robert Gordon on Vimeo, the home for high quality videos and the people who love them.

08/31/2026

Chick-fil-A Sauce Recipe

This copycat Chick Fil A sauce recipe is made from 4 simple ingredients! These are basic condiments you probably already have on hand.

08/30/2026

The Bedroom Is Getting Underway!

Good morning, y’all! I don’t have any exciting progress to share with you this morning, but I can tell you that I’m right on the cusp of things getting underway in the bedroom and foyer. I thought I’d actually be able to make progress over the weekend, but I realized very quickly that I was....

08/29/2026

With forecasts predicting another busy hurricane season, protecting your investment against rising waters and intense storms is crucial. Keith Gordon, founder of Altru Realty, highlights why elevating your home in flood-prone areas like Florida isn't just smart—it's essential!

Discover how proactive flood mitigation can lead to:
✅ Drastically Reduced Damage
💰 Lower Flood Insurance Premiums (hello, NFIP!)
🔄 Transferable Flood Policies that add value to your sale!

Don't wait for the storm to hit. Learn how to safeguard your home and secure your peace of mind.

Read Keith's full insights on our blog: ➡️ https://tinyurl.com/2956d9by

A recent study likely highlights the escalating vulnerability of certain types of U.S. homes, particularly older, single-story properties in coastal and low-lying areas, to increasing climate change impacts like rising sea levels, intense rainfall, and severe storm surge. This trend poses significan...

08/28/2026

Inherited a home in Florida and feeling lost in the complexities of the probate process? You're not alone. Selling a property after a loved one has passed involves specific legal steps that can be confusing and stressful. That's why we created a FREE, comprehensive guide to help you navigate every stage with confidence. Our "Guide to Selling a Florida Home in Probate" demystifies the process and gives you a clear roadmap.

Inside, you'll find:
✅ A simple explanation of what probate is and why it's necessary.
✅ A step-by-step checklist for Personal Representatives.
✅ Expert advice on pricing, marketing, and closing the sale.
✅ Answers to common questions about taxes, repairs, and timelines.

This guide was developed with the expertise of Keith Robert Gordon of Altru Realty and insights from the team at New Frontier Title, who specialize in probate closings across Florida.

Don't let legal hurdles add to your stress. Empower yourself with the right information. 🔗 Click the link to download your FREE guide today!

https://tinyurl.com/bdt55uwk

Inherited a home in Florida and feeling lost in the complexities of the probate process? You're not alone. Selling a property after a loved one has passed involves specific legal steps that can be confusing and stressful. That's why we created a FREE, comprehensive guide to help you navigate every s...