09/03/2026
🏖️ TIMESHARE MARKET UPDATE: REVIEW OF AUGUST 2026 📈
August was a busy month for the vacation ownership industry, with strong sales numbers, new resort development, and growing interest from a younger generation of owners.
Here are some of the biggest stories you may have missed 👇
🏝️ HILTON GRAND VACATIONS EXPANDS IN MYRTLE BEACH
Hilton Grand Vacations announced plans for Ocean Reserve, a new 227-unit oceanfront resort in Myrtle Beach.
The property will become HGV's fourth Myrtle Beach resort and further expand its presence in one of the East Coast's most popular vacation destinations.
👨👩👧👦 YOUNGER BUYERS ARE CHANGING TIMESHARE
One of the biggest industry stories continues to be the changing demographics of vacation ownership.
New ARDA research shows that Millennials and Gen Z now represent 58% of timeshare owners and 76% of recent purchasers.
More than 90% of owners surveyed rated their ownership experience positively, while 94% took a timeshare vacation during 2025.
💰 TIMESHARE SALES & RENTALS REMAIN STRONG
Industry-wide timeshare sales reached approximately $10.7 BILLION in 2025, while rental revenue climbed to $3.3 BILLION, a 20% increase from 2022.
Timeshare occupancy also remained around 80%, significantly higher than overall U.S. hotel occupancy.
🏗️ THE INDUSTRY'S ECONOMIC IMPACT REMAINS SIGNIFICANT
ARDA released its latest Economic Impact study in August, examining the broader contribution vacation ownership makes through resorts, construction, corporate operations, employment, and traveler spending.
🔑 WHAT DOES THIS MEAN FOR OWNERS?
Vacation ownership continues to evolve. Major brands are investing in new properties, younger travelers are entering the market, and both ownership and rental demand remain significant.
For owners, that makes understanding the resale and rental market more important than ever.
Thinking about BUYING, SELLING, or RENTING a timeshare?
📩 Contact Time To Share Realty to discuss your options and see what today's market may look like for your ownership.