San Diego Home Sales

09/21/2026

Will first-time homebuyers save California's homeownership rate?
California’s homeownership rate has dipped to 54.3%—and for many first-time buyers aged 25-34, challenges like student debt, rising mortgage rates, and high home prices are making it even tougher to get a foothold. We’ve seen how employment hurdles and zoning restrictions push the average age of ownership to between 30 and 45, with real growth projected after 2030. In our work guiding families in San Diego and Riverside County, we know firsthand how strategic planning (especially for inherited homes or right-sizing) can help buyers navigate these obstacles. As advocates for smart, relationship-first real estate, we’re committed to solutions that maximize value and open pathways for future homeowners—no matter the market headwinds.

09/20/2026

On September 20th, Pepperoni Pizza Day recognizes the most popular pizza ever created. The day celebrates the pizza enjoyed by young and old alike. 🍕

While pizza comes with many different toppings, pepperoni is the single most popular one. Whether you like your pizza Chicago Style or New York Style, thin and crispy or deep dish, top it with pepperoni! 😋



Brad & Karen Mattonen | Your Trusted San Diego Real Estate Experts
San Diego County’s Smart Move with Coldwell Banker West
www.homesinsdcounty.com | 858-518-2875
Helping You Make the Right Move in San Diego County Real Estate
Loved the free report? Dive deeper with our San Diego market guides at HomesInSDCounty.com—start with our Seller FAQ Questions and answers https://homesinsdcounty.com/real-estate-facts-common-questions-buyers-sellers-ask/

09/19/2026

Want to buy a home, but current rates are too high? 🏡

Learn how to get 2% off your rate in the first year and 1% off in the second year!

Buydowns are a big deal in light of rising mortgage rates. When mortgage rates spike, sellers are hesitant to get their properties off the market while buyers feel uncomfortable closing on a home that’ll come with high interest.

🎯 Go to {url} to get this FREE guide and learn how to address both parties’ concerns.

Brad & Karen Mattonen | Your Trusted San Diego Real Estate Experts
San Diego County’s Smart Move with Coldwell Banker West
www.homesinsdcounty.com | 858-518-2875
Helping You Make the Right Move in San Diego County Real Estate
Loved the free report? Dive deeper with our San Diego market guides at HomesInSDCounty.com—start with our Seller FAQ Questions and answers https://homesinsdcounty.com/real-estate-facts-common-questions-buyers-sellers-ask/

Click to get this Free guide now!

09/19/2026

Exclusive Luxury Real Estate, Tailored to Your Lifestyle
Personalized service, market expertise, and premium listings for high-value homes and elite buyers.
https://www.roomvu.com/services/page/luxury-high-value-homes?agent_profile_name=karen-1

09/19/2026

I recommended this agent to a buyer of mine and my client is extremely happy with the match. The fir...
Let’s connect and talk about the latest insights in the industry!

09/19/2026

New Metrics Highlight Opportunities for California Homeownership Growth
It's striking to see that, by 2025, only 41% of Californians own their homes—a figure more than 10 points below the national average. This updated metric, which considers individual adults rather than households, paints a vivid picture of our current landscape. California isn’t alone; Texas and Florida are seeing similar drops, all pointing to the impact of rising living costs on homeownership across the country.

For those of us guiding clients through San Diego and Riverside County, these numbers reinforce why strategic, relationship-first real estate matters. Whether you're navigating Probate, managing an inherited property, or exploring Prop 19 options, understanding the realities behind these statistics helps us craft solutions that genuinely serve your goals. As advocates for seamless right-sizing and maximizing equity, we’re here to help you make informed, confident decisions—especially as the path to homeownership becomes more complex.

09/19/2026

Program your Siri or Alexa: they know pirate speak too!

Happy talk like a pirate day!



Brad & Karen Mattonen | Your Trusted San Diego Real Estate Experts
San Diego County’s Smart Move with Coldwell Banker West
www.homesinsdcounty.com | 858-518-2875
Helping You Make the Right Move in San Diego County Real Estate
Loved the free report? Dive deeper with our San Diego market guides at HomesInSDCounty.com—start with our Seller FAQ Questions and answers https://homesinsdcounty.com/real-estate-facts-common-questions-buyers-sellers-ask/

09/19/2026

Feeling lost in too much space? 🏡🤔

Here are 5 Signs Your Home is TOO BIG—see if it’s time to right-size! ⬇️



Brad & Karen Mattonen | Your Trusted San Diego Real Estate Experts
San Diego County’s Smart Move with Coldwell Banker West
www.homesinsdcounty.com | 858-518-2875
Helping You Make the Right Move in San Diego County Real Estate
Loved the free report? Dive deeper with our San Diego market guides at HomesInSDCounty.com—start with our Seller FAQ Questions and answers https://homesinsdcounty.com/real-estate-facts-common-questions-buyers-sellers-ask/

09/19/2026

Southern California Renters Enjoy Free Months and More Leverage
In Southern California’s current rental landscape, tenants are finding themselves with more leverage than we’ve seen in years. Rents have either dropped or held steady in 32 out of 41 cities—one-bedroom units are down 2% to $2,200, and two-bedrooms have dipped 0.5% to $3,000. Landlords are also beginning to offer incentives as inventory rises and competition increases.

As advisors rooted in relationship-first real estate throughout San Diego and Riverside County, we always keep a close eye on these market shifts, especially for our clients navigating transitions—whether you’re downsizing, considering your options with inherited property, or helping a loved one right-size for the next chapter. Our approach is grounded in transparency and a deep understanding of how these trends impact both immediate living choices and long-term value.

Making a smart move means staying informed and weighing all your options. That’s the heart of our guidance—because your next step should always be a step forward.

09/18/2026

Would you take on your dream renovation project yourself, or hire a pro?

Let us know in the comments!



Brad & Karen Mattonen | Your Trusted San Diego Real Estate Experts
San Diego County’s Smart Move with Coldwell Banker West
www.homesinsdcounty.com | 858-518-2875
Helping You Make the Right Move in San Diego County Real Estate
Loved the free report? Dive deeper with our San Diego market guides at HomesInSDCounty.com—start with our Seller FAQ Questions and answers https://homesinsdcounty.com/real-estate-facts-common-questions-buyers-sellers-ask/