SMA Projects

SMA Projects With a dedicated focus on residential and commercial developments within 5km of Melbourne’s CBD.

Personalisation at this level is rare in off-the-plan development.At The Regent Fitzroy, it's an extension of how every ...
19/06/2026

Personalisation at this level is rare in off-the-plan development.

At The Regent Fitzroy, it's an extension of how every home here is designed, guided by Studio Tate, shaped around your life.

The display suite is closing soon. Private appointments now available.

05/06/2026

When you've lived in beautiful homes, you know what good design looks like. At The Regent, the design has been considered at every level – and the conversation about how it works for you happens before it's built.

Personalise your joinery, storage, even appliances – with award-winning Studio Tate guiding the process.

The Regent is more than a cookie-cutter apartment. It's a collaboration. And the last chance to be part of it is now – the display suite is closing.

Book your private tour before the opportunity passes.

29/05/2026

Home isn’t only found in what you see, it’s in what you feel.

The flow of a room that makes the day move easier. The way natural light shifts through the home. The texture beneath your hands. The quiet transition from outside to in.

At Clayworks, design is grounded in the everyday – practical, considered and made to support real life as it unfolds.

Because a home should feel good long before you find the words for why.

26/05/2026

There was a period when buildings were given names because they were expected to earn them. The Regent is trying to remember that instinct.

The Dakota. The Ansonia. The Chelsea. You didn’t need an address. You just said the name.

Fitzroy understands this instinct better than most. It’s a suburb that has always held onto things worth keeping – the terrace rows, the old pub on the corner, the theatre that drew people in from across the city for thirty years. Nothing here survives by accident.

The Regent takes its name from that theatre. And with it, a particular idea – that an apartment building can have character that outlasts its sales campaign. Rooms generous enough to grow into. Materials that age well. A relationship to the street that isn’t decorative.

The award-winning display suite on Johnston Street is the most honest version of that idea you can walk through. It’s closing soon – the project is moving into the next phase, and the site is about to change.

If you’ve been meaning to see it, now is the time.

20/05/2026

Progress is steady at Clayworks Sunshine.

Roads are in, lot pads are carved, and the site is beginning to take the shape of something real. Each stage builds on the last – and this one sets the foundation for everything that follows.

More milestones to come soon.

Find out more about Clayworks Sunshine via the link in our bio.

18/05/2026

Sunshine is the suburb Melbourne's west has been waiting for. And right now, eligible buyers can save up to $70,000 on stamp duty at Clayworks.

2, 3 & 4 bedroom townhomes from $787,900.Book a display suite tour before this window closes.

14/05/2026

Meals start before you get home.

In Fitzroy, access to fresh produce is part of the neighbourhood itself – local grocers, markets and familiar stops that shape the way you cook, eat and live.

At The Regent, it’s all within easy reach.

15/04/2026

Where we build is never incidental.

In Sunshine, the opportunity is different – to create homes that are more connected to their surroundings, more practical in their planning, and more reflective of how people actually live.

Clayworks is shaped by this thinking.

The display suite is now open for those who want to experience it in person.

13/04/2026

A home designed for hosting, with the kitchen as the centre.

At The Regent, that thinking returns – generous spaces, refined materials, and a layout that brings people together naturally.

10/04/2026

There was a time when apartments were designed with a different kind of ambition.

In Manhattan‘s golden age, homes were generous in scale, anchored by kitchens made for gathering, and designed to support a life well lived – not just a place to stay.

At The Regent Fitzroy, that thinking finds a new expression. Proportion, flow and materiality come together to create residences that feel considered, social and enduring.

A return to apartment living that prioritises how a home is lived in, not just how it looks.

Book a private display suite appointment today.

Address

Suite 2, Level 2, 51/65 Clarke Street
Southbank, VIC
3006

Website

Alerts

Be the first to know and let us send you an email when SMA Projects posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to SMA Projects:

Shortcuts

Share

Category