10/10/2026
Lots of businesses find a "high-traffic" location, sign a lease, and then discover that the people walking by aren't their customers.
Done right, foot traffic analysis isn't just counting heads. It's:
▪️ WHO is the foot traffic? Commuters passing through? Destination visitors? Residents? Workers?
▪️ WHEN does traffic peak? And does that align with your business hours?
▪️ WHAT are they already doing in the neighborhood? Are there complementary businesses that bring your exact customer, or does your concept stand alone?
▪️ Is the traffic GROWING - driven by real development and investment - or holding steady?
The Lilley Building is a perfect location for our tenants House Taco and 4th & State because the foot traffic is downtown workers, government employees, residents from nearby, and people making a specific trip for food they can't get elsewhere.
Location selection is not a gut feeling. It's a research project. Looking for a space that helps your business shine? We can help.